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| It’s clear when you look at the demographics,
the age of people, the immigrant population and the change in diversity
in the workforce, that if you don’t have an Hispanic, Asian
and African-American strategy having to do with putting disadvantaged
workers to work in a meaningful way, you’re not going to be
able to run your organization in fifteen years. |
Jeff Joerres
CEO
Manpower, Inc. |
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| Manpower |
Manpower is a worldwide leader in the staffing
industry, providing workforce management services and solutions to
customers through 3,900 offices in 63 countries. The firm annually
provides employment to 2 million people worldwide and is an industry
leader in employee assessment and training. Manpower succeeds or fails
based on its ability to deliver qualified workers to client employer
companies, and the projected IT labor pool shortage has grave implications
for the company’s sustained profitability. The Bureau of Labor
Statistics projects that over the 2000-2010 period, total employment
will increase 15%, with IT employment expected to nearly double, from
2.1 million jobs in 2000 to 3.9 million jobs in 2010. This expected
scenario could result in a drastic shortage of qualified IT workers.
In response to the IT labor shortage of the 1990s, and with attention
to longer-term national employment projections, Manpower initiated
TechReach, a strategic national workforce development program.
TechReach addresses one of Manpower’s key strategic market concerns
– personnel shortages in information technology, telecommunications
and other technical industries – while simultaneously working
to amend a pressing social concern, the digital divide. The objective
of the program is to provide today’s businesses with a new source
of work-ready skilled technical workers while offering a gateway to
high-wage technical careers to the unemployed and underemployed. Implemented
through community/business partnerships, TechReach brings together
the expertise of employers, community-based organizations, educational
institutions, government agencies, and business associations, offering
trainees marketable skills and industry standard certifications. TechReach
also provides businesses and participating groups with a strong opportunity
to enhance their own corporate image and community relationships.
In Chicago, for example, Manpower has partnered with two community-based
organizations, Instituto del Progresso Latino and Shorebank Neighborhood
Institute. Both organizations conduct outreach and initial screening
for program candidates, and provide ongoing social services support
for program participants. To date, TechReach has 45 programs in various
stages of development, serving 1270 program participants. Since its
inception in 2000, 350 individuals completed TechReach programs across
the country.
Read more about this partnership in the Center for Corporate Citizenship
at Boston College In Practice Brief on Manpower. For more information
on TechReach, contact Branka
Minic at Manpower.
Find
an expert who can help your company with filling human resources
needs.
Click
here to read more about the TechReach program as featured in the
Center for Corporate Citizenship's In Practice series. |
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